Vlog: Why You Still Need a Website Today
I recorded this video the day after a massive Facebook and Instagram outage, but it’s message is relevant whenever you’re watching it. Social media is a powerful marketing tool for your business, but...
View ArticleHow to Create Content that Works [Twitter Chat Recap]
Recently, I joined the #VCBuzz Twitter chat to drive a conversation on Creating Content that Works. What an insightful discussion! “Creating content just for the sake of creating content is the...
View ArticleHow to Connect with Customers in the Age of Assistance
We’re living in the age of assistance. What does that mean for marketers? Customers have more options than ever before today, thanks to technology. Therefore, each buyer’s journey is unique and...
View ArticleHow to Attract Customers to Your Brand with Inbound Marketing
You can attract butterflies (your target audience) to your coneflower (product or service) with sweet nectar (compelling content). While your inbound marketing efforts do require attention, they're...
View ArticleHow to Stay Engaged with Your Audiences During a Crisis
Struggling with how to stay engaged with your employees and clients during this unsettling time? Keep these tips in mind while creating your communications. How to Stay Engaged with Your Employees...
View ArticleWriting (& More) for Small Businesses Delivers Big Opportunities
While I planned on starting a marketing company that focused heavily on writing services, I didn’t foresee the interest in businesses outsourcing their social media management. Today, social media...
View ArticleVlog Update: Why Have We Been Quiet? Repurposing Content & More
Hello! It's been a minute (or over six months) since we've published new content, so I wanted to jump on with an update. Watch the video below, or scroll down for more. Continue reading →
View ArticleSpeak Up: How To Grow Your Business With Podcasts and Audio Assets
Having a podcast for your business allows you to reach out to people on a different level. Podcasts help humanize your company, adding brand flavor while amplifying your voice. Like other forms of...
View ArticleWhy Updating Your Existing Content Is So Important (And How To Do It)
Creating an effective content strategy is fundamental to your marketing efforts, but it's usually about creating new content. Yet, your existing content may be even more important than creating new...
View ArticleStarting a Business? How To Set and Achieve Marketing Goals To Succeed
Starting a new business or setting your marketing goals for 2023? I was honored to host a Serpstat chat in late December on how to set and achieve marketing goals when starting a new business. Join the...
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