Cause-Related Marketing: Support or Scam?
Cause-related marketing campaigns seem like a win-win situation. Consumers and businesses help support wonderful causes while the benefiting organizations raise much-needed funds. Do they really make a...
View Article“We’re getting the band back together.”
Just think how much easier it would have been for Jake and Elwood Blues if they had social media to help their cause. Of course, it wouldn’t have been nearly entertaining for us if they did. Are you...
View ArticleRage Against The Political Machine — 5 Takeaways for Your Marketing Efforts
I’m not a political junkie, but I do consider myself a well-informed voter. I vote for each candidate individually, not strictly along party lines, and actually put some time and thought into my...
View ArticleOnline Marketing & Your Privacy: Can They Coexist?
As a marketing professional, I find myself in a conundrum. I completely understand companies wanting to gather information about me in order to present a more personalized experience. Targeted ads,...
View ArticleSpecial Offers: Are You Engaging Customers or Just Irritating Them?
It’s that time of year! During the Holiday shopping season, companies love to entice deal-hungry consumers with special offers to grab their share of the pie. Facebook page offers. Mobile discount...
View ArticleHow Elvis Can Inspire Your Success
If you didn’t notice, Elvis Presley’s birthday was Tuesday (January 8th). He would have been 78 if he were still alive today. Man, that’s hard to believe. Despite his untimely death, Elvis achieved...
View ArticleFrom the Bedroom to the Boardroom: Why You Should Listen to the Introverts in...
I recently finished a book, Quiet: The Power of Introverts in a World That Can’t Stop Talking, by Susan Cain. Have you ever read a book that was written for you? Now I have. I’ve long known that I’m an...
View ArticleThe Harbowl: A Marketer’s Dream (Oh, And Those $3.7 Million Ads!)
As marketers, we’re always looking for the story beyond the story. The one that will draw you in, grab your emotions and make you care. Yes, even for mammoth events like the Super Bowl. In 2013, the...
View ArticleSuper Bowl XLVII: Not A Complete Blackout
I planned on writing about marketing lessons to be had from some of the better Super Bowl commercials until I read 5 Marketing Lessons From the Super Bowl’s Most Popular Commercials from the fine folks...
View ArticleWhat LINCOLN Taught Us About Business (And Life)
Today, February 12th, is Abraham Lincoln’s birthday, which brings me to LINCOLN the movie. I had high expectations due to some of the names involved: Steven Spielberg, Daniel Day-Lewis, Tommy Lee Jones...
View Article“What’s the most amazing way to do it?”
Great thought from Sir Richard Branson… How do you make what you do amazing? As always, I’d love to hear from you. Enjoy the weekend! Jaime Join the conversation:
View ArticleHappy Mother’s Day, Mom. Love, Google
Brands have been creating content, offering special promotions and attaching themselves to seemingly non-related holidays for years. But for Mother’s Day 2013, Google nailed it. Here’s to the Moms The...
View ArticleHow MacGyver Can Inspire Your Marketing Efforts
I wanted to be MacGyver when I grew up. [Who's MacGyver?] Not Cinderella or Barbie or Sassette Smurfling (although living in the Smurf Village wouldn’t have been so bad.) Why? MacGyver was a thinker....
View Article#Hashtags: Big Business or Bust?
Let’s take a closer look at the world of hashtags… On the positive side, hashtags open up your social media updates to a whole new world: non-subscribers, non-fans and non-followers. Searching hashtags...
View ArticleGo On Holiday, And Take Your Business With You
Wednesday was Boss’s Day and tomorrow is Sweetest Day; Monday, we celebrated Columbus discovering America (and railroading the natives out of town) while our Canadian friends were being thankful....
View ArticleTweet Some Love, Gain Some Respect
We all have them in our lives. A babysitter that’s always available when you really need a night out. A loyal friend who’s willing to interrupt her day to hear your latest crisis over coffee. A...
View ArticleWhat You’re DOING is the Story
Clearly Conveyed Communications is pleased to welcome its second guest blogger, Roger Burnett, CAS. Read on for Roger’s expertise in the marketing arena, specifically content marketing, which is a hot...
View ArticleA Simple Step-by-Step Guide to Search Engine Optimization
Clearly Conveyed Communications is excited to welcome Ramya Raju, an experienced freelance web design writer from India. Ramya has written a step-by-step search engine optimization (SEO) guide for...
View ArticleContent Is King and Other Essential Elements of SEO
This is the second post in a 4-part series highlighting steps you can take to improve your website’s search engine optimization (SEO). This guide was written by Ramya Raju, an experienced freelance web...
View ArticleLink Building to Success: Optimize Your Website
This is the third post in a 4-part series highlighting steps you can take to improve your website’s search engine optimization (SEO). This guide was written by Ramya Raju, an experienced freelance web...
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